FNBNews: Starbucks likely to turn MoU with Tata into JV
Starbucks, the top coffee chain brand from
the US, is likely to turn its Memorandum of Understanding (MoU) with Tata Coffee
into a full-fledged JV, which in turn will pave the way for the international
companyís entry into India. Once the process is completed, the JV is likely to
open outlets in all major metros, according to reports in a section of the press
that appeared on Wednesday.

Initially, Starbucks stake in the JV is
being hinted at 26 per cent. Later, after reviewing its market share in the
premium coffee segment and cheap breitling replica level of acceptance in the Indian market, the US
company may raise its stake up to 51 per cent. This move seems to be in tune
with the government policy of allowing up to 51 per cent foreign direct
investment (FDI) in single-brand retail. After the stake is increased, the
company is likely to open more outlets in the country.

While Starbucks
seems to have major plans for India, the strong presence of other international
brands such as Barista and Cafe Coffee Day in the Indian market will not make it
easy for the US brandís forays in the country.


Source: www.FnBNews.com Replica Breitling Bentley